Client: ArtbyChanel.com

Problem: The client was looking for greater exposure for its website and offerings. Although the site contained great work, it had few visitors. In addition, the client was looking for opportunities to show its works publicly, thereby generating demand and driving revenues.

Solution: SP, working in close concert with the client, devised a solution which incorporated offering the client’s work to philanthropic organizations. We identified several organizations, such as the Diabetes Association of America, and the Rush Art Foundation, which were both looking for artists to donate works which would be auctioned off to raise money for their charitable work. We were able to get the artist into three shows in NYC, including a group show at Tamboril, Brooklyn; the Ramscale Penthouse, in the West Village; and Phyto Universe, in Midtown Manhattan.

Client: Burning Bush Productions

Problem: The clients, Grammy Award winning producers, who typically remain ‘behind-the-scenes’ wanted to develop a strategy to introduce themselves properly to the marketplace.

Solution: With our deep connections in the media, technology and entertainment industries, we developed a comprehensive PR, marketing and promotional strategy for the client. In addition, we introduced them to a series of up-and-coming artists, with the philosophy of stamping them with the Newton’s unique creative production style. In addition, we are offering on-going consulting as they implement these strategies on and offline.